PASS — 36/36 assets for Full Frequency Co.
Every asset is scored 0–100 (Brand Health Score) and marked PASS or FAIL. A failure routes the asset back through the creative agent once, and no asset can reach the dashboard without a result.
What the gate found before the rework pass
First pass — no rework allowed
PASSNo asset failed on the first attempt for this campaign — the gate had nothing to send back.
After the single rework pass
PASSNothing needed a rewrite on this campaign — every asset passed first time.
The rework pass is mechanical and honest: it trims copy to the ceiling, fixes hashtag counts, restores the thread hook and softens register. It never invents a new claim, and anything it cannot fix stays flagged for a human (0 on this campaign).
Four weighted dimensions, one hard-failure list
| Dimension | Weight | Checks |
|---|---|---|
| brand voice | 34 | no banned cliché register · tone alignment · brand-DNA coverage · category vocabulary · no fabricated performance claims |
| platform format | 30 | length ceiling · hashtag policy · one platform-specific rule · format notes recorded |
| thread consistency | 26 | hook matches thread · angle matches thread · pillar carried · hook visible in the copy |
| completeness | 10 | substantive copy · image prompt + negative prompt · ≥4 scripted video beats · complete email entry |
Gate policy in force
A Brand Health Score is a consistency and completeness score computed from these template checks. It is not a prediction of reach, engagement or revenue, and the engine never presents it as one.
Per platform
4 assets per platform across 4 weeks.
| Platform | Passed | Avg BHS | Pass rate |
|---|---|---|---|
| 4/4 | 100 | ||
| 4/4 | 100 | ||
| 4/4 | 100 | ||
| 4/4 | 100 | ||
| 4/4 | 100 | ||
| Threads | 4/4 | 100 | |
| TikTok | 4/4 | 100 | |
| TikTok Shop | 4/4 | 100 | |
| X (Twitter) | 4/4 | 100 |
Per week
Assets are only delivered with a role, a thread lock and a gate verdict.
| Week | Role | Passed | Avg BHS |
|---|---|---|---|
| Week 1 | Awareness | 9/9 | 100 |
| Week 2 | Education | 9/9 | 100 |
| Week 3 | Social Proof | 9/9 | 100 |
| Week 4 | Conversion | 9/9 | 100 |