9 platforms × one week of Full Frequency Co.
Copy, image prompt, video script and the week's email entry for every platform — each written to that platform's register and length ceiling. Use the copy buttons to lift any deliverable, or the whole asset, straight out.
The sunset midi dress question isn't fit or price. It's fit.
Introduce the fabric claim first and let the garment follow it.
Fabric First
Every asset in this week inherits this hook, angle and pillar — that is what stops week 3 on LinkedIn and week 3 on Instagram from drifting apart.
Week 1 email — 1 of 4
written to JSON · nothing is sentem_full-frequency-co_w1Hi — quick one, and it's short on purpose. Straight answer: here's what we'd tell a friend. The sunset midi dress question isn't fit or price. It's fit. If you've ever asked “will it look like pyjamas in public?” you're not being difficult, you're asking the right question. Here's what we do about it: Fabric First — fabric, cotton • soft-washed cotton that holds its shape • fit-tested on real bodies across three size bands • the honest limitation: washed 30 times in testing before we shipped it Meet the sunset midi dress — tap the product tag. If this isn't for you, one click below and you won't hear from us again.
9 platform-native assets
register: operator-to-operator; first line must earn the ‘see more’ click
Platform copy853/3000 chars
The sunset midi dress question isn't fit or price. It's fit.
The sunset midi dress question isn't fit or price. It's fit. Straight answer: here's what we'd tell a friend. Most lifestyle apparel marketing argues about the wrong thing. The argument that actually moves a buyer is narrower: does the sunset midi dress do what it says on the fit? Our answer for the 20% of your closet you reach for every week: soft-washed cotton that holds its shape. That is not a feature list, it is the reason the packing one bag for four days away stops being a complaint. • The angle — Fabric First — fabric, cotton • The proof — fit-tested on real bodies across three size bands • The limit — washed 30 times in testing before we shipped it Where this lands for Full Frequency Co.: grow repeat purchase among people who already own one piece If this is your problem too, the teardown is on the site — link in the comments.
- Hook occupies the first two lines — everything after is behind ‘see more’.
- No external link in the body; link goes in the first comment.
- Three hashtags: one category, one pillar, one brand.
Image prompt1.91:1
Close-up macro of fabric weave and stitch detail: the sunset midi dress worn or placed in packing one bag for four days away. Palette: warm neutral palette — oat, clay, faded denim. Light: soft north-window light, gentle falloff, no harsh specular highlights. Composition: subject on the left third, generous negative space on the right for the headline, 1.91:1 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script45–60s (native upload, not a YouTube link)
Awareness · Week 1 · LinkedIn
1.91:1 · no music bed — room tone, VO close-mic'd
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
If this is your problem too, the teardown is on the site — link in the comments.
- 1.91:1 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “baseline” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
register: visual-first, one idea per line, hashtags stacked after the caption
Platform copy468/2200 chars
The sunset midi dress question isn't fit or price. It's fit.
The sunset midi dress question isn't fit or price. It's fit. Straight answer: here's what we'd tell a friend. Here’s the honest version for the 20% of your closet you reach for every week — Fabric First — fabric, cotton The sunset midi dress: soft-washed cotton that holds its shape. The test we run: fit-tested on real bodies across three size bands. So packing one bag for four days away stops being a decision. Meet the sunset midi dress — tap the product tag.
- Caption carries the idea; the image only has to stop the scroll.
- Line breaks after every 1–2 sentences for the feed preview.
- Hashtags stacked in a block after the CTA, not inline.
- Product tag on the third frame of the carousel.
Image prompt4:5
Editorial lifestyle photograph, mid-shot of a person in motion: the sunset midi dress worn or placed in packing one bag for four days away. Palette: high-contrast studio palette — bone white, ink black, one accent. Light: soft north-window light, gentle falloff, no harsh specular highlights. Composition: subject on the left third, generous negative space on the right for the headline, 4:5 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script15–30s vertical Reel, cut for sound-off
Awareness · Week 1 · Instagram
4:5 · no music bed — room tone, VO close-mic'd
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Meet the sunset midi dress — tap the product tag.
- 4:5 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “established” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
X (Twitter)
microblogPASS · BHS 100register: one sharp idea, hard 280-character ceiling including hashtags
Platform copy158/280 chars
The sunset midi dress question isn't fit or price.
The sunset midi dress question isn't fit or price. Honestly: fit, wardrobe, season — Fabric First Meet it: /collections/everyday #SlowFashion #CapsuleWardrobe
- Hard 280-character limit including hashtags and the trailing link.
- Single idea only; the reply thread carries the evidence.
- One or two hashtags maximum — more reads as spam on X.
- Composed to 158 characters by a budget allocator, not trimmed by hand.
Image prompt16:9
Close-up macro of fabric weave and stitch detail: the sunset midi dress worn or placed in packing one bag for four days away. Palette: cool editorial palette — slate, chalk, cold morning light. Light: bright diffused overcast light, even and honest, no filter look. Composition: subject on the left third, generous negative space on the right for the headline, 16:9 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script20–30s, burned-in captions, loops cleanly
Awareness · Week 1 · X (Twitter)
16:9 · low-volume instrumental bed, ducked 12dB under VO
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Meet it: /collections/everyday
- 16:9 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “emerging” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
register: story-led and conversational; ends on a question to invite comments
Platform copy603/2000 chars
The sunset midi dress question isn't fit or price. It's fit.
A quick one about packing one bag for four days away. The sunset midi dress question isn't fit or price. It's fit. Straight answer: here's what we'd tell a friend. We kept hearing the same thing from the 20% of your closet you reach for every week: “will it look like pyjamas in public?” So this is how we answered it — Fabric First — fabric, cotton In practice: soft-washed cotton that holds its shape. And fit-tested on real bodies across three size bands. Meet the sunset midi dress and tell us how you'd wear it. What would make you switch — fit, price, or the fabric? Tell us in the comments.
- Written like a post from a person, not a page.
- Under 130 words so nothing hides behind ‘see more’.
- Ends on an open question to seed comments.
Image prompt1.91:1
Documentary-style candid at home, unstyled, lived-in: the sunset midi dress worn or placed in packing one bag for four days away. Palette: cool editorial palette — slate, chalk, cold morning light. Light: soft north-window light, gentle falloff, no harsh specular highlights. Composition: subject on the left third, generous negative space on the right for the headline, 1.91:1 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script30–45s with a thumbnail that reads as a photo, not a frame grab
Awareness · Week 1 · Facebook
1.91:1 · no music bed — room tone, VO close-mic'd
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Meet the sunset midi dress and tell us how you'd wear it.
- 1.91:1 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “baseline” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
TikTok
short-form videoPASS · BHS 100register: spoken-first; caption supports the video instead of repeating it
Platform copy289/2200 chars
The sunset midi dress question isn't fit or price. It's fit.
The sunset midi dress question isn't fit or price. It's fit. Honestly: fit, wardrobe, season the part nobody shows you: “will it look like pyjamas in public?” answer: Fabric First — fabric, cotton catch: washed 30 times in testing before we shipped it Meet it — the shop tab is one tap up.
- 0–3s — The sunset midi dress question isn't fit or price. It's fit.
- 3–8s — “will it look like pyjamas in public?”
- 8–16s — Fabric First — fabric, cotton
- 16–24s — soft-washed cotton that holds its shape
- 24–30s — honest catch
- Spoken hook in the first 3 seconds; caption never repeats the VO word-for-word.
- Shoot vertical 9:16, natural light, one location, no jump-cut intro.
- Native sound — trending audio only if it already fits the tone.
Image prompt9:16
Editorial lifestyle photograph, mid-shot of a person in motion: the sunset midi dress worn or placed in packing one bag for four days away. Palette: cool editorial palette — slate, chalk, cold morning light. Light: soft north-window light, gentle falloff, no harsh specular highlights. Composition: subject on the left third, generous negative space on the right for the headline, 9:16 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script21–34s, hook in the first 3 seconds, sound-on
Awareness · Week 1 · TikTok
9:16 · single percussive loop, cut hard on every beat boundary
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Meet it — the shop tab is one tap up.
- 9:16 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “established” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
TikTok Shop
in-app storefrontPASS · BHS 100register: shoppable listing: product title, spec bullets, honest offer, product tag
Platform copy569/1000 chars
Sunset Midi Dress
The sunset midi dress question isn't fit or price. It's fit. What you get: • Sunset Midi Dress — soft-washed cotton that holds its shape • Sized and fit-tested for people who dress for the day they actually have, not the one in the lookbook • Fit-tested on real bodies across three size bands • Run length: washed 30 times in testing before we shipped it Why this week: Fabric First — fabric, cotton Honestly: fit, wardrobe, season. Meet the sunset midi dress from the tagged product card. Returns accepted within the standard window; sizing help in the product card.
- Product card is tagged on screen from 0:02 — the listing, not the caption, does the selling.
- Title under 60 characters so it survives the shop grid truncation.
- No price changes or fake countdowns; offer terms must match the listing.
Image prompt1:1
Close-up macro of fabric weave and stitch detail: the sunset midi dress worn or placed in packing one bag for four days away. Palette: warm neutral palette — oat, clay, faded denim. Light: single softbox at 45 degrees, clean shadow under the hem. Composition: subject on the left third, generous negative space on the right for the headline, 1:1 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script15–25s product card video with the item tagged on screen
Awareness · Week 1 · TikTok Shop
1:1 · no music bed — room tone, VO close-mic'd
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Meet the sunset midi dress from the tagged product card.
- 1:1 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “established” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
register: keyword-led, evergreen, saveable; no hashtags, no slang
Platform copy365/500 chars
Sunset Midi Dress for packing one bag for four days away
The sunset midi dress question isn't fit or price. It's fit. Sunset Midi Dress for packing one bag for four days away — Fabric First Keywords: fit, wardrobe, season, comfort. Built for people who dress for the day they actually have, not the one in the lookbook. Straight answer: here's what we'd tell a friend. Fit-tested on real bodies across three size bands.
- Pin title kept under 100 characters; the first 40 carry the search match.
- Description is written in search language first, brand voice second.
- No hashtags on Pinterest — keywords in the description do that job.
- Vertical 2:3 board-friendly crop with the title area kept clear.
Image prompt2:3
Close-up macro of fabric weave and stitch detail: the sunset midi dress worn or placed in packing one bag for four days away. Palette: cool editorial palette — slate, chalk, cold morning light. Light: soft north-window light, gentle falloff, no harsh specular highlights. Composition: subject on the left third, generous negative space on the right for the headline, 2:3 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video script15–20s Idea Pin, vertical, text overlay on the first frame
Awareness · Week 1 · Pinterest
2:3 · no music bed — room tone, VO close-mic'd
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Save this for the next time you're standing in front of the wardrobe.
- 2:3 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “baseline” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
Threads
text conversationPASS · BHS 100register: conversational, lowercase-adjacent, ends on a question
Platform copy251/500 chars
The sunset midi dress question isn't fit or price. It's fit.
The sunset midi dress question isn't fit or price. It's fit. Honestly: fit, wardrobe, season. the part we got wrong first: “will it look like pyjamas in public?” what fixed it: Fabric First Curious whether this matches how you buy — tell me below.
- First line has to work as a standalone post — Threads truncates hard.
- Short paragraphs, no bullet lists, no link in the main post.
- One hashtag is a stylistic choice, not a growth tactic.
Image prompt4:5
Editorial lifestyle photograph, mid-shot of a person in motion: the sunset midi dress worn or placed in packing one bag for four days away. Palette: warm neutral palette — oat, clay, faded denim. Light: bright diffused overcast light, even and honest, no filter look. Composition: subject on the left third, generous negative space on the right for the headline, 4:5 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video scriptunder 20s, casual, one cut
Awareness · Week 1 · Threads
4:5 · single percussive loop, cut hard on every beat boundary
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Curious whether this matches how you buy — tell me below.
- 4:5 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “established” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.
register: value-first, no selling, affiliation disclosed up front
Platform copy760/1500 chars
[r/smallbusiness] The sunset midi dress question isn't fit or price. It's fit.
Affiliation disclosure: I work with Full Frequency Co., the brand behind the sunset midi dress. Mods, happy to remove if this breaks the sub rules. Posting this because the same question comes up here every few weeks: “will it look like pyjamas in public?” Straight answer: here's what we'd tell a friend. What we changed and what it cost us: Fabric First — fabric, cotton Concretely — soft-washed cotton that holds its shape. Fit-tested on real bodies across three size bands. The bit we're not proud of: washed 30 times in testing before we shipped it. If you're shopping this category: fit and wardrobe are the two specs worth checking before you pay, whichever brand you buy from. Happy to answer questions in the thread; no link unless someone asks.
- Affiliation disclosed in the first line — non-negotiable for this sub.
- Written to be useful with zero clicks; no promo link in the body.
- No hashtags, no emoji headers, no marketing register.
Image prompt16:9
Still-life product photograph on a plain seamless backdrop: the sunset midi dress worn or placed in packing one bag for four days away. Palette: cool editorial palette — slate, chalk, cold morning light. Light: late-afternoon side light with long shadows and visible texture. Composition: subject on the left third, generous negative space on the right for the headline, 16:9 crop, 35mm-equivalent lens, f/2.8, shallow depth of field on the fabric detail. Art direction: Fabric First — warm & direct register. Colour grade matched to the brand reference sheet. No text, no logos, no watermarks, no stock-photo gloss, no invented models' expressions.
Video scriptnot used — text post with an optional still image
Awareness · Week 1 · Reddit
16:9 · low-volume instrumental bed, ducked 12dB under VO
- 0:00–0:03Hook
Open mid-action on packing one bag for four days away. No logo, no intro card.
- 0:03–0:08Tension
Name the annoyance: “will it look like pyjamas in public?”
- 0:08–0:16Reveal
sunset midi dress in use — the fabric First — fabric, cotton angle, shown not claimed.
- 0:16–0:24Proof
fit-tested on real bodies across three size bands
- 0:24–0:30CTA
Happy to answer questions in the thread; no link unless someone asks.
- 16:9 A-cam: the sunset midi dress at chest height, locked-off tripod.
- B-cam: macro slider pass over the stitch line, 120fps for the 0.5s slow insert.
- Insert: soft-washed cotton that holds its shape, held for two seconds with no movement.
- Captions burned in, lower third, brand typeface, one accent colour.
17 checks passed · 0 hard failures · no revision needed
attribution placeholder: band “established” — a qualitative band, not a forecast and not a measurement; connector: not connected. No measured performance is attached to this asset.